What Defines Marketing
Marketing is one concept in business that is widely talked about by many stakeholders and reviewers online. Different experts approach marketing in different ways. A business owner who is looking for marketing information will have an information overload, there is so much information that knowing which one to pick and use becomes difficult. Experts will agree that many people will break down marketing in different ways but in real sense there are three main steps that will ensure you do it right for a successful campaign. All you will be doing in marketing will be to capture , connect and convert the potential clients into customers. However before you can engage with customers and turn them into loyal customers you need to have the brand positioning right.
The way you position the business largely determines how people take you. Some vehicle makers are known to produce very luxurious brands for affluent people, while there are other car brands that are more focused on producing cheap and affordable cars that everyone can afford. The two brands are giving the customer the same product but they are worlds apart due to the positioning. All the efforts in marketing will be centered around how you position yourself in the market. Its not surprising therefore to find people buying a brand name even if there are other products in the market that play the same role and maybe even cheaper. When you start a business today and set a certain price for the products you will be making, you have set yourself to attract specific customers.
If a product is highly priced, budget customers will not likely buy them as they will feel that they are way expensive but for the affluent, they will likely buy them because what is more expensive is perceived to be better for them. There is that target groups that your product will best suit, find them and position yourself in the market to engage with them. Capturing the attention of the potential customers being the first step is not easy , you need to be creative especially if you are doing it online.
You are letting the people know about the existence of the product. Connecting means engaging with the customer and getting their view, its two way, here you need to show them the value they get when consuming the product. If the product solves a problem the potential customer as they will want to have the product. When the customer has seen the need to have the product make it tempting for them by offering limited time offers to push them a little.